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DLF adds Scarecrow to its roster of agencies

The agency's Delhi office will handle the account; DLF already has Lowe and Ogilvy on its board

BestMediaInfo Bureau | Delhi | November 29, 2011

DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India. The agency was selected after a rigorous pitch process, and its Delhi office will handle the account.

DLF is India’s largest real estate company. Founded in 1946 by Raghuvendra Singh, it has currently over 3,000 acres of planned development in place. It is best known for having developed Gurgaon into a major international sub-city. DLF is a well-diversified group and their interests span residential, commercial and retail segments.

Raghu Bhat, Founder Director, Scarecrow Communications, remarked, “This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.” Anindya Banerjee, ECD at Sacrecrow, said, “It’s a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”

Manish Bhatt, Founder Director, Scarecrow, “We have big plans for Scarecrow Delhi, and this win gives us a lot of encouragement. DLF is an iconic brand and this gives excellent visibility especially in the print medium.”

Scarecrow is a rapidly growing full-fledged advertising agency providing creative, media, PR, digital as well as design solutions. Headquartered in Mumbai, the agency already handles many Delhi-based brands such as Nestle, MVL Mobiles, Religare and BPCL.

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