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Carat wins Media duties of Eye-Q

To help Eye-Q scale greater heights and to establish itself as the most credible entity in the Indian private eye care market

BestMediaInfo Bureau | Delhi | November 1, 2011

Eye-Q, a chain of super specialty eye hospitals in North India, has decided to go with Carat for its media needs. Eye-Q founded and run by a group of former IIM Ahmedabad graduates and eye specialists who set up this business in 2007 already has 15 hospitals running in North India. The chain promises to deliver advanced eye care with a human touch with the help of its highly qualified team of eye specialists and surgeons. Eye-Q plans to set up about 100 such centres in Tier II towns of India over the next four years as its business model is oriented towards offering best quality, technology-based eye care facilities at reasonable prices in smaller cities and towns of India.

To help Eye-Q scale greater heights and to establish itself as the most credible entity in the Indian private eye care market, Eye-Q has now entrusted its comprehensive media planning and buying duties to Carat Media.

Rajat Goel, CEO, Eye-Q confirms the development and says that the Eye-Q brand is now mature enough to take the next step forward and present itself as a paragon of excellence in the field of eye care. “Eye-Q is increasingly becoming synonymous with advanced eye care at easy prices and our track record remains unmatched. We shall ensure that with our new communications approach which will be combined with greater market spread, our patients and prospects will get to see the real Eye-Q difference.” It is learnt that Eye-Q is planning sizeable investments on the media front and a high profile media campaign worth over Rs 15 crore is taking shape at Carat Media.

Vidhu Sagar, Sr. VP, Carat Media also acknowledges the development and says “Carat is proud to be chosen by Eye-Q as their media partner.  We will be partnering Eye-Q in the media communications management exercise holistically - so we will manage the entire set of media responsibilities encompassing planning, buying and execution. And of course, we shall endeavour to do this with the help of all pertinent media platforms - including Print, Digital, OOH as well as Activation.”

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