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Bobby Pawar says bye-bye to Mudra and hello to JWT

Pawar speaks to Best Media Info exclusively on his stint at Mudra and future role in JWT

Neha Saraiya | Delhi | November 22, 2011

Bobby Pawar, Chief Creative Officer, Mudra Group, has put in his papers, and has confirmed that he is headed to JWT as Chief Creative Officer and Managing Partner. He will be joining JWT in the next three months.

Citing the reason for his exit, Pawar told, “I have spent four years with Mudra; it’s time to take on a new challenge. Ideally, if you look at it, it’s time to reap the fruits sown in the past that include turning Mudra from a creative indifferent agency to a creative hot shop, as it is known today, especially with Omnicom coming on board now.”

Pawar had joined Mudra as National Creative Director in 2007. The following year he was promoted as CCO. Under his creative leadership, Mudra has delivered some excellent campaigns in the past four years for clients like Volkswagen, Policy and Union Bank, to name a few.

He added, “I like to move out of my comfort zone and take on new challenges. Joining JWT is a big step in that direction as the agency is a big platform, and has big plans up its sleeves that really appeal to me.”

Pawar will be filling the vacuum left by the departure of Agnello Dias as National Creative Director at JWT three years ago. The agency has not had a national creative head since then. It had functioned all this while with regional creative heads. The JWT' Mumbai creative team is headed by two Executive Directors, Tista Sen and Nandita Challam. JWT South is headed by Senthil Kumar, also an ECD.

Among Pawar’s priorities would be the JWT Delhi office, the agency’s largest office in India. Adrian Miller who had joined as Chief Creative Officer quit in May this year.

Said Pawar about his role at JWT, “My job at JWT will be to partner Colvyn (Harris), and ensure that we become the magnet for the best talent in the industry and offer the most creative solutions ever seen.”

Prior to Mudra, Pawar had worked with BBDO Chicago and O&M, New York, working on brands like Jaguar, Kodak and American Express, among others. He has been among the few Indian creative hands to have worked closely with global advertising giants such as Neil French, Rick Boyko, Steve Hayden, Marty Orzio, Tony Wright and Chip Walker.

During his tenure at Mudra, the agency won a host of awards at various international forums including Cannes Lions, Spikes Asia and Goa Fest.

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