The OOH agency set a record of sorts by placing the Eon in six underground stations, taking the cars down flights of stairs 200 feet below ground level
BestMediaInfo Bureau | Delhi | November 8, 2011
BIG Street, the OOH arm of Reliance Broadcast Network (RBNL), has helped put the stylish new Hyundai Eon inside Delhi Metro stations. The innovative âcar displayâ campaign was carried out across 15 high footfall Delhi Metro and Reliance Airport Metro Express stations.
Delhi, being a major market for passenger cars, needs a lot of action on the promotional front and BIG Street proposed the âcar displayâ option to reach out to the relevant TG of metro commuters.
Fifteen metro stations were selected by Hyundai for this 21-day activity and Eon cars were stationed for seven days at a stretch in five stations at a time.Â BIG Street also took the innovation to the next level by setting a record of sorts by placing the Eon in six underground stations, a Herculean task that involved taking a fully loaded, road-ready car down a flight of stairs almost 200 feet from the ground level.
Commenting on the campaign, Rabe Iyer, Executive Vice-president, RBNL & Business Head BIG Street & BIG Live, said, âProduct display is one of the most effective ways to reach out to your prospective customers, especially in India where people prefer have a feel of the product before taking any decision. Hyundai Motorsâs faith in the efficacy of displays in metro stations has been justified by the quality of leads they have received.â