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ASCI collaborates with regulators to strengthen self-regulation

A conference with all stakeholders and regulators on November 17 will seek solutions for more effective self-regulation of ad content

BestMediaInfo Bureau | Delhi | November 10, 2011

The Advertising Standards Council of India (ASCI) is organising a conference in Delhi on November 17, 2011, at India Habitat Centre on ā€œStrengthening Self-regulation of Advertising Contentā€. This is part of the ongoing collaborative exercise by ASCI with the Ministry of Information & Broadcasting, Food Safety & Standards Authority of India (FSSAI) and the Department of Consumer Affairs (DCA) to support and encourage self-regulatory mechanism on advertisement content. The speakers will comprise regulators, legislators, activists and members connected with the advertising industry.

Commenting on its collaborative efforts, I Venkat, Chairman, ASCI, said, ā€œIt has become necessary to makeĀ  regulators, legislators, consumer activist organisations and advertising industry members aware of the work ASCI is doing and motivate them to use ASCIā€™s services at all possible points to encourage the self-regulatory mechanism on advertisements. We have invited Ambika Soni, Minister of Information & Broadcasting and Prof KV Thomas, Minister of State for Food,Ā Consumer Affairs & Public Distribution, along with other stakeholders to this conference to seek solutions on how to make the self-regulatory mechanism of ASCI more effective and efficient.ā€

The conference will have three technical sessions on ā€˜Decency in advertisingā€™, ā€˜Honesty & truthfulness in advertisingā€™, and ā€˜F&B Advertisingā€™.

It has been felt by all stakeholders that it is now the most appropriate time to organise a national consultation by involving all the stakeholders including the official regulatory bodies managing the content of advertisements.

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