ASCI collaborates with regulators to strengthen self-regulation

A conference with all stakeholders and regulators on November 17 will seek solutions for more effective self-regulation of ad content

BestMediaInfo Bureau | Delhi | November 10, 2011

The Advertising Standards Council of India (ASCI) is organising a conference in Delhi on November 17, 2011, at India Habitat Centre on “Strengthening Self-regulation of Advertising Content”. This is part of the ongoing collaborative exercise by ASCI with the Ministry of Information & Broadcasting, Food Safety & Standards Authority of India (FSSAI) and the Department of Consumer Affairs (DCA) to support and encourage self-regulatory mechanism on advertisement content. The speakers will comprise regulators, legislators, activists and members connected with the advertising industry.

Commenting on its collaborative efforts, I Venkat, Chairman, ASCI, said, “It has become necessary to make  regulators, legislators, consumer activist organisations and advertising industry members aware of the work ASCI is doing and motivate them to use ASCI's services at all possible points to encourage the self-regulatory mechanism on advertisements. We have invited Ambika Soni, Minister of Information & Broadcasting and Prof KV Thomas, Minister of State for Food, Consumer Affairs & Public Distribution, along with other stakeholders to this conference to seek solutions on how to make the self-regulatory mechanism of ASCI more effective and efficient.”

The conference will have three technical sessions on 'Decency in advertising', 'Honesty & truthfulness in advertising', and 'F&B Advertising'.

It has been felt by all stakeholders that it is now the most appropriate time to organise a national consultation by involving all the stakeholders including the official regulatory bodies managing the content of advertisements.

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