Advertisment

Anugrah Madison Advertising launches Rural Academy

The rural marketing education service will teach the basics of rural marketing to management students

author-image
BestMediaInfo Bureau
New Update
Anugrah Madison Advertising launches Rural Academy

Anugrah Madison Advertising launches Rural Academy

The rural marketing education service will teach the basics of rural marketing to management students

BestMediaInfo Bureau | Delhi | November 29, 2011

publive-image

Anugrah Madison Advertising, the rural division of Madison Communication Group, has launched a rural marketing education service called Anugrah Madison Rural Academy (AMRA) to teach the basics of rural marketing to management students.

Announcing this at the silver jubilee celebrations of the company recently, RV Rajan, Chairman of Anugrah Madison, said, “With the growing importance of rural markets, there is a growing demand for skilled/trained human resources willing to work in rural areas.  Many management institutes have started offering rural marketing as an elective course. But there is a dearth of good faculty with hands-on experience to provide practical knowledge for teaching the subject.  AMRA hopes to fill this gap.”

The special feature of this initiative is that the faculty from AMRA will be the top management of Anugrah Madison and a few others with several decades of experience in dealing with rural marketing initiatives. Besides, AMRA will conduct classes at the premises of the management institutes over weekends or according to the convenience of the institute. AMRA will be responsible for course content, faculty and evaluation of students based on assignments to be given to them.

According to R Seshadri, Managing Director, Anugrah Madison, “RV Rajan, a highly respected Rural Marketing Professional and one of the Founders & Past President of RMAI will be the Course Director.  Initially the course will be offered to only Management Institutes located in South India”

Lara Balsara, Business Development & Diversification Manager, Madison World, who declared open the academy, hoped that one day AMRA will become an important institution, imparting rural marketing knowledge to those interested in knowing more about rural marketing  or wanting to take up rural marketing as a career.

Started in 1986 as a fully accredited advertising agency, Anugrah joined hands with Madison in 1998 to start the joint venture Anugrah Madison. Over the years, Anugrah Madison has handled rural initiatives for a wide variety of clients dealing with agri inputs, FMCG, durables and services. Among its leading clients are Shriram Group, Kemin, Trubore, MRF Ceat, John Deere, to name a few. Headquartered in Chennai, Anugrah Madison has branches in Mumbai, Delhi, Lucknow and Patna.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment