AIR FM launched on Airtel digital TV

The DTH service by Bharti Airtel introduces iRadio-a unique iTV application with 21 radio channels

BestMediaInfo Bureau | Delhi | November 30, 2011

Airtel Digital TV, the DTH service from Bharti Airtel, has announced the launch of iRadio, a 24/7 entertainment application that has 21 radio channels available to all its customers at no additional cost. The introduction of the 21 channels on iRadio is consistent with Airtel Digital TV's efforts to enable customers to enjoy their entertainment experience in a language of their choice, wherever they go in India.

This latest addition to Airtel Digital TV's portfolio caters to the growing demand for entertainment in a language of choice. AIR has been a favourite of listeners with its unique entertainment mix of music, news, talk shows, interviews, current affairs and documentaries.

iRadio is yet another compelling reiteration of DTH's clear advantage over analogue systems in offering unique non-channel content across genres like education, music, movies, farming and lifestyle.

Shashi Arora, CEO- DTH/Media, Bharti Airtel, said, “iRadio will provide yet another reason for customers to be on Airtel Digital TV. The width and depth of our content together with the superior audio and video clarity on the back of our strong distribution and service delivery network has been one of the primary reasons for more customers opting for Airtel Digital TV. Our non channel content has been very well received, one of the reasons we believe that the radio application will find appeal across the hinterland where radio is still considered the primary entertainment medium for many, who are only now being introduced to DTH and its advantages over legacy distribution systems.”

iRadio is now available along with the other five attractions -- iFasal, iGoodlife, iDarshan, iLearn and iAstro.

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