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Sonam Kapoor unveils the new Corporate Identity for GJEPC

The Gem & Jewellery Export Promotion Council heralds Brand India’s emergence

BestMediaInfo Bureau | Delhi | October 4, 2011

The Gem & Jewellery Export Promotion Council (GJEPC) has unveiled their new corporate Identity in the presence of Bollywood Diva Sonam Kapoor – the brand ambassador for GJEPC, and Rajiv Jain, Chairman, GJEPC. The new logo is a symbol of the progress that the Indian gem & jewellery industry which the organization represents, is making in the international domain as a provider of world class jewellery designs and establishing Brand India as a jewellery design destination.

The Indian Gem & Jewellery Export Promotion Council has traversed a long way since its evolution in 1966.  From a mere US $ 28 million exports then, to a whooping US $ 46 billion in 2011. Today, the gems and jewellery proudly takes its place at centre stage of the international markets, being the largest manufacturer in the world of cut and polished diamonds; and having a significant share of the international jewellery market.

An industry which, despite being a late entrant as an exporter of gems and jewellery, without having any raw material mined in India, has acquired a cutting edge in all aspects – the latest technology, updated skills for manufacturing, a savvy marketing programme, and importantly high level of design competence.

Little wonder then, that the Council, who in every term is the representative of this illustrious industry, has decided to refurbish its image in keeping with the times and to reflect the reality of its essence. The result is the introduction of a brand new logo. It is rooted in the concept of growth; and resonates with the design element so intrinsic to jewellery, the India centre and the summation of this in its current positioning as a jewellery design hub.

The New Corporate Identity:  The gradual growth of petals in new corporate identity symbolize the ever-growing Gems & Jewellery Industry of India. The colors derived from the myriad hues of some of the best colored stones showcase the dynamic nature of business. And the blossoming petals mirror the fast-spreading exquisite jewelry designs of India to global shores.

The new logo is contemporary and stylish, redefining India’s face to the world as a design destination and takes its appeal to global standards of expertise and design excellence. ‘The bloom’ in the new logo signifies Genesis, Growth and Creativity. The gradual growth of the petals corresponds to the growth of the gem & jewellery industry. The growth of the Indian Jewellery market takes a circular turn, which signifies growth not only within India but in foreign shores as well. Though in the past India was known only for its heritage jewellery , today its designs are contemporary and modern keeping in line with India’s evolving design scape. So also is the form of the new logo which is contemporary and stylish just like the designs from India.

The new logo defines the new face of the Indian jewellery market to the rest of the world - contemporary, stylish and full of promise living up to expectations of performance and growth.

Speaking at the launch, Rajiv Jain, Chairman GJEPC said “The new logo is a calling of the times that herald India into the major league and define its presence as THE key player in the International markets thus establishing Brand India’s coming of age and its rightful place in the international arena as a sourcing and design hub for the world. So also the logo signifies all that is contemporary, stylish and blossoming of the Indian Jewellery market in the design sensibilities making the world its canvas.”

Sonam Kapoor the brand ambassador for GJEPC, said while unveiling the logo “It is a pleasure to be a part of India’s rich heritage now taking contemporary form and making its mark on the world markets. The new logo’s significance is the face of the evolving design sensibilities of the country is a rightful and necessary progression for the GJEPC and I am flattered to be a part of this great unfurling of history that is going into making.”


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