Mudra West wins creative duties of GoodFood magazine

This will be the fifth World Wide Media account to be handled by the agency

BestMediaInfo Bureau | Mumbai | October 13, 2011

Mudra West has recently bagged BBC GoodFood Magazine's creative mandate. This will be the fifth World Wide Media account to be handled by the unit. Since this is a new launch, there is no incumbent agency.

On choosing Mudra West as the creative agency, Debolin Sen, Publisher of Lonely Planet, BBC TopGear and BBC GoodFood Magazines said, “Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories. Our phase wise launch build up to October 21st (the day the magazine hits stands) is in full flow. Frankly, we couldn't have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and TopGear.-  three prestigious and iconic brands.”

On winning the account, Arijit Ray, President, Mudra West, said, “This is our 5^th brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand - India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21^st of October.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com