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Milagrow appoints Carat for tablet PC launch

Earmarks an ad spend of over Rs 15 crore for the launch campaign

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BestMediaInfo Bureau
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Milagrow appoints Carat for tablet PC launch

The Rajeev Karwal led company has earmarked an ad spend of over Rs 15 crore for the launch campaign

BestMediaInfo Bureau | Delhi | October 20, 2011

publive-imageMilagrow, a business consulting unit promoted by noted management expert Rajeev Karwal, which is soon entering the market with its tablet PCs, has chosen Carat Media for integrated media duties. It is learnt that Milagrow has earmarked an ad spend of over Rs 15 crore for the launch.

Karwal, an industry veteran with over two decades of marketing experience across several leading durable companies including Onida, Philips, LG, Electrolux and Reliance, is putting his entire experience behind this maiden venture of tablet PCs that aims to shake up the market with a unique product proposition.

Said Karwal, “Milagrow is willing to invest whatever it takes to be the No. 1 player in the category. We will introduce products that will surprise the consumer with their benefits and astound the buyers with our value proposition.”

Kartik Iyer, MD, Carat Media, commenting on the development, said, “We are delighted to have been chosen by Milagrow in this their maiden product marketing venture. We keenly look forward to partnering them in building the Milagrow brand in India through our integrated communication planning process. We would be providing solutions for Milagrow across all media platforms including digital, OOH and activation.”

Carat, the world's largest independent media communications specialist, is part of the Aegis Media Group.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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