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MediaVest bags media mandate for Zee Learn

The account will be managed out of the Mumbai office

BestMediaInfo Bureau | Mumbai | October 11, 2011

Zee Learn has handed their media buying and planning duties to MediaVest Worldwide. The account will be managed out of the Mumbai office.

Zee Learn's purpose is to improve human capital through quality education and development and help individuals realize their unique potential through their school network, school innovations, youth vocational institutes and online ventures. It is one of the leading companies in Education in India with the fastest growing chain of K-12 schools and India’s No 1 chain of pre-schools in its portfolio.

Sumeet Mehta, CEO, Zee Learn says, “We were keen on partnering with a media company that understood our philosophy and audience. MediaVest has a rich experience in the field of media and communications. Their expertise along with solid insights and research will help us achieve our objective. We are looking forward to this association.”

On the win Dinesh Rathore, Vice President, MediaVest Worldwide, Mumbai says, “We are looking forward to partner with Zee Learn. They are visionaries in the education sector. Our deep understanding of human experience and consumer behaviour will help them drive visibility and create awareness about the brand, and help consumers make a key decision regarding a child’s education”

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