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Hindustan Times launches its iPad App

Launches a focused Marketing campaign targeting the tech savvy news consumer

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BestMediaInfo Bureau
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Hindustan Times launches its iPad App

Hindustan Times launches its iPad App

Launches a focused Marketing campaign targeting the tech savvy news consumer

BestMediaInfo Bureau | Delhi | October 10, 2011

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Keeping in pace with the evolving technical environment, Hindustan Times has launched its iPad Application, thereby becoming the second English Daily to be available on the device. The application which gives a world class browsing experience to the premium & sophisticated iPad users is available for free on the App store.

The Application is fed with real time news feed, thereby presenting the latest updates across genres like politics, entertainment, sports, business and more in the form of in-depth analysis, images and videos. Apart from this, the App would also be loaded with HT's exclusive editorial content in the form of features & blogs from some of the country's top journalists and editors. The App would allow users to save and customize their reading pattern, save articles for future reference and share content over email and social networking platforms. The App will also allow readers to express their opinion on the content in the form of comments.

"For HT's iPad app, we have tried to exploit all the new things that the platform offers to an user; instead of replicating what the brand's website offers, in keeping with the iPad's versatility, we have adopted a dynamic design that offers customisation and is easy to use," said Sanjoy Narayan, Editor-in-Chief, Hindustan Times.

To create awareness about the app amongst the relevant audience, Hindustan Times has launched a focused Marketing campaign targeting the tech savvy news consumer. The campaign that has just gone live will be present across mediums including Print and Internet. The application would be available for free on the App store.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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