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HDFC Life initiates experiential marketing across malls

The activation, called 'Ring a Career', is expected to help parents understand the need to financially securing their children's future

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HDFC Life initiates experiential marketing across malls

HDFC Life initiates experiential marketing across malls

The activation, called 'Ring a Career', is expected to help parents understand the need to financially securing their children's future

Best Media Info Bureau | Mumbai | October 28, 2011

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HDFC Life has undertaken an experiential marketing initiative called 'Ring a Career' in 21 malls across 16 cities to help parents understand the need to financially securing their children's future. Among the 16 cities are Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Chandigarh, Lucknow, Coimbatore, Kochi, Bhubaneshwar, Ahmedabad and Ludhiana, and the activation would run during October and November.

HDFC Life plans to reach out to 1.4 million people through this activity.

Speaking on the activation program, Sanjay Tripathy, EVP & Head-Marketing and Direct Channels, HDFC Life, said, “HDFC Life believes in innovation and understands the needs of parents. 'Ring a Career' will help educate parents on the need for financial planning to secure their children's future needs. This activity will also throw up facts about the rising cost of education and the need to plan for their child's education goals keeping in mind all the external factors.”

“The basic idea behind this activity is to trigger a thought in parents mind that it will not be easy to meet the rising demand in the future. Hence financial planning is required. This initiative is in line with our brand philosophy of Sar Utha Ke Jiyo, which denotes that if parents secure their children's future by adequate financial planning, they can always live with their head held high,” Tripathy added.

In 'Ring a Career' activity the child is asked what he intends to become when he grows up. The child and the parent are then asked to throw a ring with the help of a parent to select that profession – thus connoting that a parental help is required to help them achieve their dreams. Once the kids choose the profession they would want to take up when they grow up then the parents are asked the current cost of professional training/college for that particular profession and what will be the cost when the child turns 18 and ready to go to professional college.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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