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Godrej Appliances ties up with RA.ONE

Introduces ‘G.One mein ek bar offer’ this festive season

October 12, 2011:

With the festive season round the corner, Godrej Appliances – one of India’s leading manufacturers of Home Appliances, enters a mega tie-up with one of the most anticipated, most expensive & most publicized movie of the year- ‘RA.ONE’ in order to celebrate and announce its once in a lifetime offer ‘G.ONE MEIN EK BAR OFFER.’  Godrej Appliances take’s its unique offer to the “Next Level” with thrilling schemes that will not only leave you happy but delighted!

The offer has kicked off from 27th September and is valid till 31st October, 2011. The scheme is applicable on the purchase of refrigerators, air conditioners, washing machines, microwave ovens and televisions (wherever applicable).

Says Shah Rukh Khan, the Superstar, “We at Red Chillies are  delighted  to be associated with a Brand like Godrej which holds a very high equity in the Indian Market. It is celebration time both for Red Chillies and Godrej as Ra. One is releasing during Diwali and Appliances have the highest demand during this period, too. We are looking forward to a great festive season together.”

Says Kamal Nandi, Vice President, Sales and Marketing, Godrej Appliances, “ With spirits soaring high during the festive season, we at Godrej Appliances wish to add that extra zing to the festivity by associating  with the most awaited super hero film of the year RA. One where none other than King Khan who plays the role of G One. We have seen that many consumers postpone their purchases to Diwali in anticipation of good offers and value for money. Keeping that in mind, we hope that with our ‘G.ONE MEIN EK BAR OFFER ’in association with the movie RA. One, we will succeed at giving our customers an extra reason for celebration and bring more happiness in their lives.”

Godrej Appliances looks forward to a 35% growth during this festive season. The ‘G.ONE MEIN EK BAR OFFER’ will be supported with a 360 degree promotional campaign which will include television, print and digital campaigns and on-ground activations in order to reach maximum consumers.

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