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Gitanjali Group picks Sharmila Tagore & Soha Ali Khan to promote Nizam

Launches campaign that captures the essence of the brand symbolizing sheer luxury, class & exclusivity with each exquisite piece

BestMediaInfo Bureau | Delhi | October 21, 2011

The Nizam Collection, coming from the house of Gitanjali Group, boasts of exquisite jewellery crafted in classic gold and set with uncut diamonds and coloured stones inspired by the rich cultural heritage of the golden era in the history of Indian art, craft and culture during the Mughal, Rajput and Nizam periods. Reflecting grandeur in all its glory, the brand unveiled its new campaign with the elegant, graceful and beautiful women of the royal Pataudi family - Sharmila Tagore and Soha Ali Khan as their new brand ambassadors. Regal in their own ways, the mother-daughter duo truly reflect the charm and royalty of this brand, with their charisma and aura!

The new campaign aptly captures the essence of the brand symbolizing sheer luxury, class and, of course, one-of-kind exclusivity with each exquisite piece. The film beautifully showcases how Nizam jewellery, known to make the wearer feel like a Royal Princess, seduces a modern day girl to bring out the lady in her.It involves an interaction between the mother and daughter while they are dressing up for an important family occasion. Soha who at first dismisses the traditional attire, converts herself to that look and the campaign delicately captures those moments of transformation and transition that she goes through from being a modern looking girl to emerging as a royal princess as she adorns herself with Nizam jewellery.

The campaign centers on the brand’s core aesthetics of each piece being an exclusive one-of-a-kind with the grandeur to make the wearer feel like a member of the royalty. The interaction between Sharmila and Soha find centre stage as it makes the film believable and memorable.

Commenting on their association with Nizam and the new campaign, Sharmila Tagore and Soha Ali Khan said, “Every woman aspires to look and feel like a Royal Princess, and it gives us great pleasure to associate with Nizam, which makes this deep cherished dream come true for the connoisseurs of superior quality jewellery and distinctive tastes. The breathtaking jewellery truly reflects the rich heritage of the golden period in history which is reminiscent of the very heritage that the Pataudi family is proud of!!”


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