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Festival of Media Asia 2011 announces shortlists

Mindshare and Mediacom secure 2 nominations each; Lintas Media Group, Lodestar UM and Maxus get one shortlists each

Neha Saraiya | Delhi | October 12, 2011

The Festival of Media Asia 2011 has announced the shortlists for the inaugural awards in the Asia Pacific region where Indian agencies have secured 7 nominations in 5 categories. Mindshare and Mediacom have secured 2 nominations each while Lintas Media Group, Lodestar UM and Maxus have got one nominations each.

In its first year FOMA received over 400 entries in its first year. This year's shortlist has been decided by festival’s panel of key Asia Pacific media and marketing professionals, led by Rahul Welde, vice president media, Unilever.

With entries from 16 countries across the Asia Pacific region, Australia, China and Singapore lead the way in the shortlist showcasing brands from adidas, Coca-Cola, Nokia, Rexona, to Xbox Kinect.

Uniquely positioned to bring together Asia’s most influential marketers, media owners and media agency networks, the 2-day Festival will combine a high-level conference and exhibition with networking sessions and a unique awards ceremony. The winners of The Festival of Media Asia Awards will be announced at the Awards Gala Dinner on Tuesday 15 November 2011 at The Grand Ballroom at the Ritz-Carlton, Millenia Singapore.

List of shortlists from India:

Category Agency Work Client
Best Communication Strategy Mindshare Change the game Pepsi
Mediacom Stop PMS Gillette Mach 3
Best Entertainment Platform Lodestar UM Coke Studio Coca-Cola
Best Use of Emerging Technology Mindshare Breaking language barrier Idea
Lintas Media Group Putting its money where its mouth is Maruti Suzuki SX4
Best Targeted Campaign Maxus Nokia Youth Connect Nokia
Best Event/Experiential Mediacom Smile India Movement Oral B

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