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Emami signs on Bipasha Basu as brand ambassador for Vasocare

Bollywood actress will feature in a few innovative commercials to hit the leading Indian TV channels soon

BestMediaInfo Bureau | Delhi | October 20, 2011

An everlasting smile is an instant cure to all worries and undoubtedly the best gift that costs nothing at all. Emami as one of the top FMCG companies in the country has now launched its latest range of chap sticks ‘Vasocare’. This new lip moisturizer aims to leave no scope for chapped lips for the consumers this winter. Bollywood sensation Bipasha Basu has been roped in to endorse the company’s lip care range.

The chap stick will be available in the market in four attractive flavours and equally stylish packaging namely - Tangy Orange, Yummy Mango, Bubble Gum and Sinful Chocolate from November 2011. This varied range of flavours will help protecting the lips from all types of weather. The product will be available across all cities in India.

The market share in India for lip care is Rs.56 crore. With the launch of this new product Emami aims to capture 7% of the market share. As a part of the contract, the Bollywood actress will feature in a few innovative commercials, the first of which will hit the leading Indian TV channels within the next few days.  Bipasha is extremely well taken among women of all ages making her a true youth icon.

Priti Sureka, Director, Emami Ltd. is all praise for this latest range of lip moisturizers that the company has to offer, and commenting on brand she said, “Vasocare is committed in bringing the best possible experience to all our consumers. Over the years we have given patient hearings to feedbacks regarding what kind of moisturizer would work best for the consumer and how.  Now, taking a note of their demand we have used Aloe Vera, Chamomile, Tulsi, Olive oil and Wheat germ oil to produce this lip balm. We expect our chap stick to be a huge hit among people of all ages, cutting across all social barriers and locations.”

Commenting on Bipasha’s association with the brand, Priti Sureka added, “When it came to selecting the right brand ambassador for Vasocare, the choice was unanimous. It had to be Bipasha Basu. She is an irresistible concoction of sophistication, exuberance, seduction and serenity.”

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