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Atul Maheshwari joins Milestone Lastmile as VP & National Head

He comes in here from PrimeRetail, the retail services arm of MudraMax, where he was General Manager

Pallavi Goorha Kashyup | Mumbai | October 3, 2011

Milestone Brandcom, a leading and fastest growing OOH media agencies in India, has further strengthened its retail marketing division Milestone Lastmile to increase its footprint nationally. To lead the retail division, Milestone Brandcom has brought on board Atul Maheshwari as VP and National Head Milestone Last Mile.

Commenting on this appointment, Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom said, ‚ÄúIt is a pleasure to have Atul on board to head the last mile wing. With 17 years rich experience in sales & retail marketing and recognized for tailoring the best integrated approaches to last mile marketing, he is well aligned with the agency‚Äôs vision to offer creative & result driven solutions to clients.‚ÄĚ

Elated on his appointment, Atul Maheshwari said, ‚ÄúIt's a special feeling to be entrusted with leading a retail division with Milestone Brandcom. Stimulating brand sales for clients remain our common objective and my personal energies, along with the team, will be devoted towards realizing this. We aim to create a repute of turning great ideas into exceptional experiences that will trigger desired responses and finally results.‚ÄĚ

Atul has over 17 years of experience in retail business. Prior to joining Milestone Brandcom, he was General Manager at PrimeRetail (the retail services arm of MudraMax), taking care of retail business across North, South & east India operations. Prior to which, he spent over 4 years with Ogilvy & Mather spearheading the retail operations at Ogilvy Signscapes and also worked with LG Chemical marketing their various media products & services. In his various roles he has worked with a multitude of clients, spearheading retail projects nationally for brands like BlackBerry, Samsung Mobile, Nerolac, ING, VLCC and Hutch Vodafone.

Milestone Lastmile launched in  the western region a year back already services some of the leading clients like Barclays Bank, Dhanlakshmi Bank, ICICI, LG and Tata Indicom to name a few.


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