The digital campaign on GoJiyo.com aimed at reaching out to the youth for the latest movie on Christmas eve.
BestMediaInfo Bureau | Delhi | January 7, 2011
Tees Maar Khan, one of the most anticipated movies of the year, may have captured the box office with its con artist protagonist and exciting storyline. However, this Christmas, the conning expertise of the movie’s protagonist Tees Maar Khan was no match for the gallantry of the GoJiyo users. In what would have been the heist of the year if pulled off, Tees Maar Khan failed quite spectacularly in his efforts to steal Santa Claus from the GoJiyo world on Christmas Day.
In the frosty and snowcapped world of Snowflash, GoJiyo users came up trumps as they fearlessly rescued Santa Claus from being caught by Tees Maar Khan.
A customized, fun filled and thrilling GoJiyo world was laid before the users to add to the element of adventure. The activities set up for the users were:
1. Snowflash, the snow covered region in GoJiyo, was given an exciting look for the festive season, Complete with Christmas trees, snow fall, brightly lit up houses and even reindeer, this winter wonderland promised an unforgettable Christmas.
2. To create a special connect with the movie, limited edition avatar clothing of Akshay Kumar and Katrina Kaif were made available to the users
3. An automated Santa Claus and Tees Maar Khan were introduced into Snowflash.
The campaign aimed at reaching out to the youth through the platform of GoJiyo.com, India’s first online virtual world, which has 325000 registered users. GoJiyo.com has received tremendous response since its launch to create a notable mark on the digital marketing world as a great proposal to engage with the youth.
In the past, GoJiyo and Anjaana Anjaani made a similar attempt to engage with the Indian youth to much success. The users, through the GoJiyo website, met several Anjaana’s and Anjaani’s, played games, partied and lived their dreams in this exciting world and the winners met Priyanka Chopra and Ranbir Kapoor. GoJiyo’s tie ups with youth centric and exciting movies like Anjaana Anjaani and Tees Maar Khan shows its constant effort to be innovative, creative and engaging with the energetic youth of the country.
On the success of the association with Tees Maar Khan, Ashutosh Tiwari said, “It was a great honor to be associated with the most anticipated movie of the year. The Godrej group has constantly strived to be youthful, creative and take up challenging projects. Such projects have helped us to think out of box, keep our creativity alive and make the dreams of the young and energetic youth come true. We will continue in our endeavors to make GoJiyo bigger and better for the youth of India. Lastly, a big thank you to the brave users of GoJiyo for saving Santa Claus and Christmas this year.”