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Star Plus Start Off Well In 2011; Zee TV Stays At No.3

The first week's TRP released by TAM in the new year brings no big surprises.

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Star Plus loss brings Colors closer; Zee TV firm at No.3

Star Plus Start Off Well In 2011; Zee TV Stays At No.3

The first week's TRP released by TAM in the new year brings no big surprises.



Rajat Arora | Delhi | January 5, 2011

publive-imageNew Year's first week has brought no surprises in the position of Hindi GECs according to the week 01 data released by TAM in 2011. Riding on the success of first edition of BIG Star Entertainment Awards on the new year eve, Star Plus has strengthened its numero uno position. By adding 28 GRPs on TAM's people meter, Star Plus has garnered 396 GRPs  (last week 368).

India's No.2 Hindi GEC Colors too has managed to keep its momentuntum and registered 283 GRPs (last week 290) on TAM people meter.

Zee TV which made a strong come back at No.3 position last week, is still No.3 with a big margine from Sony. Zee TV has garnered 224 GRPs in the first week of 2011 on TAM (last week 231) while Sony has maintained status quo to remain at 179 GRPs and 4th spot.

SAB TV too has started new year with no change at all and recorded 146 GRPs followed by a little improved Imagine 86 (last week 83), Star One 38 (last week 37) and Sahara One 31 (last week 29).

Rajat.Arora@BestMediaInfo.com

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