With the rights to represent International model & Guzaarish Star, MiD DAY’ new business venture is blazing guns for the brand.
BestMediaInfo Bureau | Delhi | January 13, 2011
MiD DAY had ventured in the Entertainment Marketing space recently and the business is already blazing guns for the brand. The latest news from the stable is that the newspaper’s division has bagged the rights to represent International Supermodel and Guzaarish star Monikangana Dutta.
The entertainment division’s primary business objective is to channelize efforts towards bringing together brands and celebrities in order to strengthen the product proposition by way of endorsements, establishing a connect between brands and film production houses, by way of in-film/ TV show placements in sync with the script & content genre, branded promotional tie-ups with film production houses, branded content to suit the needs of marketers, celebrity appearances and speaking opportunities targeted at the corporate sector.
With the rights to represent International Supermodel, and potential Bollywood sensation Monikangana Dutta, the brand’s business is truly looking up.
Monikangana Dutta recently shifted base back to India, after a super successful stint in Paris, where she modeled for premium International luxury brands including – M.A.C Cosmetics, Christian Dior, Leonard, Vivieene, Westwood, Krishvanche, Chanel, Chantall Thomass, to name a few.
She recently made headlines when she became the first Indian model to be chosen as one of the six “Victoria’s Secret Angels”, joining the ranks of legendary supermodels such as Gisele Bundchen, Heidi Klum, Adriana Lima, Marisa Miller and Alessandra Ambrosio.
Speaking about the association, Monikangana Dutta says “I am at a stage in my career where I realize the need to partner with the right people, to help me further my career. The entertainment division at MiD DAY consists of a set of young and ambitious people, who bring with them a lot of positive energy. I am sure that the relationship we have forged shall be a long-term, mutually beneficial one.”
Says Manajit Ghoshal MD & CEO of MiD DAY Infomedia Ltd, “MiD DAY ventured into the business of Entertainment Marketing with a belief that we have an edge over other existing players in the market as we are extremely organised and also MiD DAY is a trusted brand name in the market for both the celebrities and the brands to partner. This is just the beginning for us and we are happy with the way things have started for the division”
Says Indrajeit Borkakoty, Business Head – MiD DAY Entertainment, “Celebrity management is only a part of what the entertainment division plans to do in the space of entertainment marketing. Our focus is to deliver clutter breaking solutions and opportunities to brands that partner with us. Getting the rights to represent Monikangana Dutta is just the tip of the iceberg. Watch out for this space as there is much more to come”