All set to host the biggest roadshow and ground event in the history of Marathi Television.BestMediaInfo Bureau | Delhi | January 19, 2011
"Salaam Maharashtra" aims to honour and acknowledge the people of the soil for their excellence and celebrate the “Soul of Maharashtra”. The ‘Salaam’ series have been a consistent feature on Mi Marathi in the form of Salaam Mumbai, Salaam Pune etc. but with ‘Salaam Maharashtra’, Mi Marathi takes the series a step further to the epitome of grandeur.
As a part of the celebration 5 floats will take off from five corners of Maharashtra travelling through the heart of the land covering 65 major cities and towns and touching approximately 30 million people.
The floats will engage the crowd through action packed rapid fires rounds, on the spot prizes, quiz contests, talent hunt shows, opinion polls, and many more. The float activity is also going to endorse environmental and social causes such as clean up drives besides promoting the rich culture & heritage of Maharashtra
Starting on 21st January, after covering a distance of 3800kms, the floats will converge at Andheri Sports Complex, Mumbai on 29th of January culminating into the grand finale – The Salaam Maharashtra awards function! The grand finale promises to be a gala affair with the who’s who from all walks of life and the Maharashtrian community in attendance. The event will be a star-studded affair attended by media stalwarts and will witness 75 stars along with 100 backdrop dancers from Marathi Film & Cinema performing to a live audience of around 8,000 to 10000 people. This award ceremony will also comprise a felicitation to famous and accomplished Maharashtrians deemed as the ‘Pride of Maharashtra’ and inspiration for the new generation.
The entire roadshow & float journey will be covered as a part of the special episodes on "Mi Marathi" and the National Hindi News Channel "LIVE India”. The grand final will be telecast on Mi Marathi and also News clippings shown on LIVE India.
Speaking on the roadshow and the award function, Ashok Kumar Gupta , Chairman & Managing Director, Mi Marathi Media Ltd. said “As a channel dedicated to the Marathi people, we felt an on ground activity that connects with the masses and felicitating Maharashtrian legends who have contributed to the state and the country, would be the best way to celebrate the 50 glorious years of Maharashtra”.