Lintas Media Group Ropes Biju Menon As VP, Digital Initiative

Biju comes in here from Zed Digital; he will be based in Delhi.

BestMediaInfo Bureau | Delhi | January 24, 2011

Lintas Media Group has roped in Biju Menon as the Vice President for its digital arm, Digital Initiative. He will be based in Delhi, with a mandate to mentor their digital business growth in all markets. He comes in here from Zed Digital, the digital arm of ZenithOptimedia.

Biju has 13 years of comprehensive experience in Online Marketing, Media/ Dotcom field with a couple of years overseas. He is one non-geeky Digital professional who believes completely in making our digital offering to all our clients dovetail with our other mass media strategies. Making brands teams of LMG responsible and competent enough to integrate Digital into their core media strategies, is the mandate he has taken upon himself to deliver.

Sudha Natrajan, President and COO, Lintas Media Group says “LMG has grown substantially in 2010 on account of both top line and bottom line growth in all our businesses, with digital contributing substantially to the overall growth, We were looking for a seasoned professional with 'child like enthusiasm' to innovate and create and add fillip to our aggressive growth plans of our digital business in Delhi and nationally. Biju fits the bill perfectly”.

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