Kohler Ropes in Percept Out of Home

Executes branding and visibility activities to promote Kohler's Flip Side shower head designed specially for the Elite TG.

BestMediaInfo Bureau | Delhi | January 14, 2011

Kohler got Percept Out of Home on board to promote their newly launched magnetism The “Flip Side” shower head, a revolutionary product which offers four different types of bathing experience just by flipping the shower head.

The objective of the campaign was to create brand awareness of Kohler and to generate more enquiries about the products. Percept Out of Home put up large format billboards in prime locations like the high traffic zones, dealers network with innovative and eye catching displays targeting the Elite class, primarily the male target audience by communicating effectively its brand attributes and USP.

Commenting on this activity Sanjay Pareek, President, Percept Out of Home said, “Kohler for the first time in India launched a product at a great price, targeted to the SEC-A Category TG. The “Flip Side” shower head is a revolutionary product which offers four different types of bathing experience just by flipping the shower head. The Campaign was with great creatives, tailor-made for the OOH media. The clients understanding of the outdoor medium was very high, and this helped us to come together as a team to plan out a campaign which would effectively address the marketing objective which was to announce the arrival with very high noise level. Locations were drawn up based on popular TG congregation points and sanitary/bath fitting markets to inform the TG, and malls across these three cities.”

Added Rajneesh Bahl, Business Head-Outdoor, Percept Out of Home, “The campaign was rolled out across three Metros i.e. Mumbai, Delhi and Bangalore with a strategy to cover all high traffic zones and dealer networks by using a high visibility media.”

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