BuzzCity Releases Global Mobile Advertising Index Results

India market takes No.1 spot with annual growth of 217% in 2010; Global Mobile Advertising traffic grows by 93%.

BestMediaInfo Bureau | Delhi | January 21, 2011

BuzzCity today releases the results of its Global Mobile Advertising Index for Q4 2010, along with some annual trending figures. India continued on its growth curve – in Q4 more than four billion ads were delivered to Indian audiences - and for the first time outpaced Indonesia to secure the number one spot. New entrants to the top 20 during this quarter included United Arab Emirates (16^th) and Brazil (20^th).

The Q4 data, gathered between October and December 2010, reveals a quarter-on-quarter increase in mobile advertising of 12%. Overall 2010 proved to be a positive year for BuzzCity with 93% more ads delivered compared to 2009.

2010 saw a huge growth of the mobile internet as more users took advantage of cheaper data rates and much improved handsets. Along with BuzzCity's ad network growing by over 90% compared to the previous year, advertiser campaigns have also increased. 2500 advertisers ran campaigns and increased their expenditure in several key markets.

An increasing number of campaigns came from the travel and hospitality sectors, consumer and financial products. The banking industry in particular focused their mobile advertising on branding and acquisition campaigns targeted at a younger consumer group.

During the final quarter of 2010 India, Indonesia, United States, South Africa and Kenya continued their dominance as the top five mobile advertising countries.

The top 20 most active countries in Q4 were:

Dr. KF Lai, CEO of BuzzCity said, “2010 has proved to be a really dynamic year for mobile advertising especially in India which has acquired its top position in Q4 2010 with phenomenal annual growth of 217%.”

“2011 has started well and we believe that the driving factors for the growth of mobile advertising will be the continuing price wars amongst mobile operators and the increasing use of cheaper and better phones. Furthermore, the improving economic conditions here (India) will continue to push forward the uptake of mobile advertising.”

During the final quarter of 2010 there was significant growth in Central and South American markets such as Mexico, Brazil, Uruguay and Chile.

The BuzzCity Global Mobile Advertising Index tracks activity across BuzzCity's network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.

Info@BestMediaInfo.com

Info@BestMediaInfo.com