Times Now & zoOm celebrate India's 65th Independence Day in New York

The parade was organized by the Federation of Indian Associations

September 15, 2011:

India's No 1 English news channel TIMES NOW and leading Bollywood news channel zoOm, celebrated the 65^th Indian Independence Day at the recently concluded 31^st India Day Parade in New York, USA. The India Day Parade and events held over 4 days in New York is the world's largest with an estimated over 120,000 people in attendance and draws in crowds from the tri-state areas of New York, New Jersey and Connecticut.

As the Great Grand Royal Patron of the India Day Festivities organized by the Federation of Indian Associations, TIMES NOW covered the entire parade on Madison Avenue LIVE and simulcast it in India, US and in over 19 other countries instantly connecting millions of Indians worldwide on an emotionally charged day. Millions of Indians residing in the United States of America could see the events around the parade unfold LIVE for the first time on TIMES NOW.

ZOOM brought a special guest of the Times Group, Femina Miss India International 2011 Ankita Shorey for the Parade. On the specially designed float for the occasion, ZOOM had high voltage performances from singers Abhijit Sawant and Shibani Kashyap in addition to performances by a special dance troupe.

As a grand marshall of the parade, Bollywood diva Rani Mukherjee lit up the iconic Empire State building in the Indian tri-colour. TIMES NOW and ET NOW, the business news channel of the Times Television Network went LIVE as the Indian delegation rang the Nasdaq bell. With a aggregation of over 120,000 people, the streets of New York were bathed in patriotic colours!

zoOm showcased an exclusive interview of Rani Mukherji and Ankita Shorey at the parade. At the cultural stand and TIMES NOW and ZOOM stalls, Abhijit Sawant and Shibani Kashyap regaled the large crowd and handed out ZOOM sizzling hit CD's with the latest Bollywood hits.

Commenting on the participation in the parade, Sunil Lulla, the MD and CEO of the Times Television Network, said, “The Indian Diaspora worldwide is an important audience for us and with our flagship channels TIMES NOW and ZOOM which are now available in over 19 countries, we will continuously strive to connect them to the latest news, analysis, debates and Bollywood entertainment from back home”

TIMES NOW and ZOOM are available on the DISH DTH network in the US in the Hindi Mega Pack and independently in the News and Masti packs respectively. They are also availbe in leading DTH, cable and IPTV platforms in over 19 countries worldwide.

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