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Spikes Asia 2011 receives record number of entries

With 3647 entries, this year records 19% increase over the last year; the festival to be held on September 20 in Singapore.

BestMediaInfo Bureau | Delhi | September 14, 2011

A total of 3647 entries from 17 countries will be competing at this year’s Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, an overall increase of 19% versus last year, with growth in most categories.

Celebrating Asia Pacific’s creative excellence in advertising and communications, the categories which have shown the highest increase are in Promo & Activation, Craft, Media, Radio and Outdoor. The top countries participating are India with 612 entries, followed by Australia with 443, Singapore on 429, China with 372, and Japan with 366 entries.

Category 2010 2011 % Variation 2011 v 2010
Film 417 360 -13.7%
Print 473 509 +7.6%
Outdoor 604 678 +12.3%
Direct 192 200 +4.2%
Promo & Activation 114 282 +147%
Media 305 355 +16.4%
Radio 127 143 +12.6%
Design 163 170 +4.3%
Film Craft 111 160 +44%
Print Craft 135 248 +83.7%
Integrated 82 56 -31.7%
Digital 335 342 +2%
Mobile - 47 n/a
PR - 97 n/a
TOTAL 3058 3647 +19.3%

“As the largest awards in Asia-Pacific, we are delighted with the continued support of the industry in the region, demonstrated by this incredible growth. Spikes Asia is the place to see the region’s great creative work across all the different disciplines, including the two new categories for this year – Mobile and PR. Winning a much sought-after Spike, provides important recognition, inspiration and motivation for both agencies and clients alike,” says Terry Savage, Co-Chairman of the Spikes Asia. “With a record number of attendees this year, Spikes Asia is set to be a great event, with much to learn and discuss,” he continued.

The winners will be announced and honoured during the Spikes Asia awards ceremony that will be held during the evening of Tuesday 20 September at the Esplanade Theatre. Other accolades to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year, Network of the Year, and the new Independent Agency of the Year. Samsonite will be honoured with the 2011 Advertiser of the Year award.

Spikes Asia 2011 will conclude with the After Party at IndoChine Waterfront.

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