Red FM asks listeners to confess sins on air

Launched on yesterday, the campaign will culminate on 11^th of September 2011.

BestMediaInfo Bureau | Delhi | September 1, 2011

Red FM, the station for expression, launched a new campaign to celebrate the auspicious festival of Ganpati. To celebrate the spirit of renewal of the festival the station is inviting listeners to confess their sins on air, atone for them and in the process win exciting prizes such as DVD players, mobile phones, ipods etc for themselves. Listeners who want to participate can SMS Red Paap followed by the sin that they want to atone to 58585.

Listeners whose 'paap' are chosen will be taken on air where they will have to atone for their sins by following the instructions of the RJs. Those who complete the tasks set before them will win gifts and merchandise from Red FM this festive season.

The campaign which started yesterday will continue for the duration of the festive season and will culminate on 11^th of September 2011. To increase awareness about the campaign the station is using bus backs, complete bus wraps, branding inside BEST buses and at bus stops. The station will also be using LED screens inside BEST buses to reach out to commuters in Mumbai. Besides, the station is also using social media such as Facebook and Twitter to promote the campaign.

Info@BestMediaInfo.com

Info@BestMediaInfo.com