The launch of RB India website makes the global brand more Indian centric for our consumers.
BestMediaInfo Bureau | Delhi | September 6, 2011
Reckitt Benckiser (RB) the world leader in household, health and personal care, has announced the launch of itsÂ IndiaÂ website (www.rb.com/in). The launch of RB India website makes the global brand more Indian centric for our consumers.
Today RB is a leading household products and a major player in personal care inÂ India. RB Indiaâs range of products such as Dettol, AirWick, Veet, Lizol, Harpic, Mortein, Strepsils, Finish, Vanish and others are the brands that are known all over the world. RB India is a dynamic and global organisation mainly due to the strength and potential of its poweRBrands that are being rolled out inÂ India.
Chander Mohan Sethi, Regional Director â South Asia, Chairman and Managing Director Reckitt Benckiser (India) Ltd, said that âIndiaÂ is an important market and it was quite imperative for us to come up with anÂ IndiaÂ specific website. Innovations have helped us to drive growth inÂ IndiaÂ and worldwide and innovations are best based of feedbacks from our customers. The RB India website is yet another attempt to connect back to our Indian customers and otherwise; to let them discover the dynamic and vibrant world at RB India.â