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Radio Desibeat & Dbase4media enter into a strategic alliance

Delhi based agency to handle the marketing and promotional activities for US based Indian radio station.

BestMediaInfo Bureau | Delhi | September 5, 2011

Radio DesiBeat, America’s first & leading 24X7 Bollywood Radio Station a division of Entertainment Ecosystem Inc. has tied up with Dbase4mediagroup as their strategic partner for marketing and promotional activities.

Confirming this strategic alliance, Navin Pirshali, Chief Operating Officer (COO) Radio DesiBeat said, "We were accessing several companies for tie up in expanding our business, however Dbase4media comes up as most promising amongst them. In last 4 years they listed themselves as growing profitable partners for cinema and outdoor industry, good client base, executable cost effective idea generators and gorilla marketers."

Commenting on the partnership, Sudhanshu Srivastava, Managing Director, Dbase4media group said, "We are happy to welcome Radio DesiBeat in our family. We will cater best to our plan proposed to them with our experience, deliverables, strategy, focused approach and team support”. Radio DesiBeat is a leading Indian radio station in US with listenership of more than 30lac in Hindi and English content. Radio DesiBeat is available live on multi-platforms without any subscription.

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