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Posterscope plans to focus on digital signage

The OOH agency of Aegis Media Group celebrates three years of innovation in outdoor space in India

Pallavi Goorha Kashyup | Mumbai | September 19, 2011

Posterscope, the OOH agency celebrated its 3 great years in India, with a campaign in Mumbai, Delhi and Bangalore. In keeping with being an agency that believes in thinking out of the box this celebration was taken 40ft up on a platform built specially for the occasion.

To commemorate its third anniversary Posterscope decided to do what it does best, hire the 60ft high hoarding in the office complex and take the party there. Having set up the hoarding and covering it Haresh Nayak, Managing Director of Posterscope and two other representatives rappelled down the hoarding revealing the logo & messaging opening up the celebrations. Present at the 40ft high platform were senior members of Aegis Media including Ashish Bhasin Chairman India & CEO South East Asia.

Commenting on the achievement Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media said, “Posterscope India is a jewel in the Aegis Media India’s crown and Haresh Nayak and his team have proven that there is a great demand for a professional and knowledge led OOH operation in India”

Bhasin added, “We are growing at seventy five percent year on year. Future of OOH is Digital signage and we will be expanding in that area. We are going to grow vertically and reach cities and smaller towns in near future.”

Posterscope today is present across 25 cities in the country with a team of 92 people, speaking on Posterscope India's completion of  three successful years in India, Haresh  Nayak – Managing Director, Posterscope India says, "We have had 3 great years in India and we have successfully ensured diversity in business presence to attain stability and scale in India. Our presence across Traditional OOH, Retail, Digital OOH, Digital Retail, Airports and International campaigns have helped us in scalable and consistent growth. We would like to thank some of our key clients like Philips, P&G, U B Group, ABD, Renault, Blue Star, Essar, Intel, Bharati AXA, Ray Ban, India Bulls, for helping us reach this scale and position of strength”.

To take the celebrations to the next level, Posterscope has also planned India’s first “Celebration Party on a Billboard” @ Worli, below the iconic new Aegis Media office, to truly highlight the impact and largeness of the OOH medium. The event will be a first of its kind and is to be webcast live on Facebook for Posterscope fans exclusively.

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