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Parryware creative account moves to RK Swamy BBDO

The agency will handle the brand re-launch of Parryware. The account was earlier serviced by Ogilvy

BestMediaInfo Bureau | Mumbai | September 30, 2011

RK Swamy BBDO has picked up the mandate to handle the advertising and brand relaunch of Parryware. The account has moved from Ogilvy. OMD is the media AoR of Parryware.

Parryware is a leading sanitaryware brand with a heritage of nearly 60 years. Parryware, originally owned by the Chennai-based Murugappa Group, is now part of the Spanish Roca group.

Ajit Shah, President (North), RK Swamy BBDO, said, "We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share."

RK Swamy BBDO is part of the RK Swamy Hansa, a marketing communications and services group, serving over 150 companies in India and the USA. With more than 1,200 professionals, the group offers creative and media services, market research, direct/CRM and advanced analytics, events and activation, healthcare communication, PR, and social and rural communication.

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