Advertisment

MTV hosts musical extravaganza to kick-off MTV Unplugged

The Indian Edition of MTV's Acclaimed International property premiers 1st October, every Saturday at 8 pm

author-image
BestMediaInfo Bureau
New Update

MTV hosts musical extravaganza to kick-off MTV Unplugged

The Indian Edition of MTV's Acclaimed International property premiers 1st October, every Saturday at 8 pm

September 30, 2011:

publive-image

MTV, India's favourite youth brand announced the premiere of its new show 'Micromax MTV UNPLUGGED' at a musical extravaganza organised at Blue Frog in Mumbai. Eminent singers like Rekha Bhardwaj, Javed Ali, Rabbi Shergill, Mohit Chauhan, Shilpa Rao, eclectic Advaita and Ranjit Barot enthralled the audience with live acoustic music giving everyone present 'a feel' of the show.  The 'UNPLUGGED' evening also included an exclusive sneak peek into the show. An unrivalled listening experience - 'Micromax MTV Unplugged' will premiere in India on 1st October 2011, Saturday @8 p.m. exclusively on MTV.

The eclectic ensemble of artist performing at Blue Frog captivated audiences with their brilliant musical renditions as the latter were treated to songs like Durga and Gates of Dawn by Advaita, Ganga Naha Le and Guncha by Mohit Chauhan, Dhol Yara Dhol and Nain Parindey by Shilpa Rao, Guzaarishand Bandish by Javed Ali, Madaniyan and Tere Ishq Mein by Rekha Bharadwaj, Heer and Bilkisby Rabbi Shergill, ending the evening with Zindagi and Maula by Ranjit Barot, all in an unplugged and acoustic format.

publive-image

On the launch Aditya Swamy, EVP and Business Head – MTV India said, “Today we live in a world powered by technology, remixing, re-engineering are the norms. But every now and again we all feel the need to step back, to go back to the basics. Micromax MTV Unlugged is just pure and acoustic - the way every song is born. This is a musical journey that will touch your soul ...”

Pratik Seal, Marketing Head – Micromax Informatics also commented, “We are delighted to be associated with MTV UNPLUGGED. This would be a great platform for the viewers to experience some of the great Indian musicians come together to perform. Our target audience has majorly been the youth and young at heart, who want innovative devices and have music as an important part of their life. We strive to cater to their needs. We have earlier come out with a phone with MTV, and with this association, we plan to strengthen our ties.”

'Micromax MTV UNPLUGGED' will showcase an explosion of acoustic music, behind-the-scenes and interview footage interspersed with the performances that are sure to mesmerize the viewers with pure music. Ranjit Barot, film score composer, music director/arranger, singer and drummer par excellence, is the Music Producer/ Arranger for 'Micromax MTV UNPLUGGED' and he has introduced some unique instruments into the mix, taking the whole musical experience to another level. These instruments include a Japanese Taiko drum, Didgeridoo, used by the native Aborigines of Australia, along with Indian instruments like the Tutari, Nad, Khartal, Israj, and many more. On his contribution, he said “The whole idea behind unplugged music is that the audience should enjoy the fine nuances of the sound of every instrument. Unplugged literally means pulling out the plug. When we talk about unplugged music we are talking about something that is pure, immediate and without any electronics. There's no hiding behind a studio type of production. I am glad to be associated with Micromax MTV Unplugged, it was a great experience recording with such talented artists and I'm hoping that our Indian audiences like the music we've created.”

A show about music cannot just be a TV show. Hence, the music will be made available to the audiences across platforms. On radio through radio partners Radio One, each week there will be a build-up of the upcoming episode through interviews and trivia about the artist for that week. Not just that, the entire episode will be played on the station the next day! Also, for possibly the first time ever, the music from the show will be broadcast on a local community radio station in Mumbai! So if you are stuck somewhere near Bandra and Andheri do look out for signs to tune-in!

Unplugged is a celebration of both the music and the artist behind the music. Each week one artist will take us through their journey told simply through their lyrics and melody. The microsite (mtv.in.com/unplugged) will, therefore, have all the music and a celebration of these artists through artist trivia, sneak peeks, behind the scenes interviews and exclusive footage of rehearsals etc.

The Facebook page for the show has already crossed one lakh fans and has been buzzing with users uploading their own unplugged songs while they wait for the show to kick-off. Clearly the destination to get all your updates for the show will be www.facebook.com/mtvunplugged

PR@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment