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MPG wins media mandate for History channel

The agency will work on the media strategy for the launch of the channel and its sustenance thereafter. It won the mandate following a multi-agency pitch

BestMediaInfo Bureau | Mumbai | September 29, 2011

MPG India has won the mandate for the media duties of the A+E Networks and TV 18 joint venture for their soon-to-be-launched History channel in India. It is the original History channel from US and the world leader in factual entertainment. The agency will work on the media strategy for the launch of the channel and its sustenance thereafter. MPG won the mandate following a multi-agency pitch.

Ajay Chacko, President, A+E Networks I TV18 JV, said, “The subject history has always been associated with the past in India, but with the all new History channel, we hope to change people's perception of history. The channel is contemporary, and it’s also about action and adventure. It is about people making history every day. We found the MPG approach thorough and insightful. Their strategic thinking, drive and passion gave us the confidence to believe that MPG will truly help us make History in India and we are looking forward to making this genre as popular in India as it is around the world.” Sangeetha Aiyer, General Manager – Marketing of the channel, commented, “We have extensive and ambitious plans for the launch of History in India.  Being familiar with the agency’s work, we completely trust MPG to deliver as per our expectations.”

Anita Nayyar, CEO of MPG South Asia, said, "History’s launch in India is a landmark development and we are pleased to have won the marketing team’s confidence. The team at MPG that worked on the pitch is passionate about History's content and this passion is what helped us clinch the business."

Kunal Jamuar, Executive Director of MPG for West India, said, "History channel has a loyal following in most countries where it is present and we feel fortunate to have been tasked to build a buzz around a channel of such distinction.  We have put together some interesting plans, which will be rolled out in the next few months. Our aim is to skyrocket the channel into the minds of Indian audiences."

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