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Milestone Brandcom launches Milestone Connect

Ropes in Shivneet Singh of Kidstuff to head the event, promotion & sports marketing division

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Milestone Brandcom launches Milestone Connect

Milestone Brandcom launches Milestone Connect

Ropes in Shivneet Singh of Kidstuff to head the event, promotion & sports marketing division

Pallavi Goorha Kashyup | Mumbai | September 19, 2011

publive-imageMilestone Brandcom, one of the fastest growing OOH agencies in India, extends its service offering through the line with on-ground events, Sports marketing& promotional marketing solutions to address the evolving communication needs & expectations of clients. Milestone Connect will focus on the experiential aspect of consumer marketing, playing a pivotal role in the consumer's daily life that influences brand experience at various touch points.

“The modern marketing communication focus is moving a step further from publive-imagethe traditional 'one-to-many toone-to-one'customer engagements& interactive platforms that help understand and connect meaningfully with the customers,” says Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom. “We see a huge and untapped potential to establish brands and delight customers by creating unique as well as practical and engaging experiences in public places simultaneously integrating them into their digital social life. By creating such opportunities to interact with the consumers, Milestone Connect will drive marketing efforts that aim to create, stimulate and influence customer behavior in the lighter moments of their life helping brands resonate emotionally and deliver measurable results.”

To lead the new unit, Milestone Brandcom has brought on board Shivneet publive-imageSingh as VP & National Head. Prior to this, Singh was VP at Kidstuff (promotional marketing arm of Mudra Max) and was responsible for North India & East India operations. “Shivneet's appointment strengthens Milestone Group's service portfolio significantly and will give a jump-start to the experiential marketing & brand promotions for Milestone Group.”, said Bhattacharyya.

With 18 years of rich experience in handling product launches, brand promotions, sports & events across a broad range of businesses, Singh has played an instrumental role in bringing brands to life both nationally & internationally. He has some of the biggest brand activations & successful event launches to his credit like LG Jazz LCD in Macau, HongKong, Onida AC launch in Bangkok and Cisco Systems Conference in Colombo, besides handling some of the large projects in India - IPL Wrigley 12th Man activation, Pepsi foods Aliva launch, LG army activation during the Cricket world cup, LG phone launches - Viewty, Chocolate, Shine, Cookie and premium car launches like – Bentley RL & Porsche Boxter Sports Car.

He also has extensive experience in sports marketing & management focusing on sponsorships, conceptualization including management of world famous sports personalities in golf & cricket viz. Tony Grieg, Sir Geoffrey Boycott and Ricky Ponting.

Elated on his new role, Singh said, “Looking at the spirit & momentum of team Milestone, I am excited & geared up for the 'Big Challenge'totakeoff Milestone Connect. My immediate task is to attract the best talent in the industry & spur Milestone's growth trajectory to its natural level integrating events, sports & promotions with its proven capabilities in the OOH advertising space. We already have a 30 people strong team in Mumbai & Delhi and in next 30-45 days we would be operational in other 4 metros.

“The integrated media solutions will add a new dimension to our services that we are confident will be value driven and cost effective for our clients. Milestone already has a very impressive base of clients, we hope to build further on these relationships, as well as develop more clients in the future. My past experience coupled with the creative strength of Milestone Brandcom I am confident of delivering great ideas with exceptional experiences in more meaningful and memorable ways for brands,” added Singh.

Prior to joining Kidstuff, Singh had stints with Mudra Max, TIC-Integrated Marketing Solutions, C.S. Direkt Events & Exhibitions Pvt Ltd, Lemon Tree Media Pvt Ltd and Sporting Ambition Pvt Ltd.

Pallavi@BestMediaInfo.com

Info@BestMediaInfo.com

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