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Madison Media appoints Ruby Bana as Chief Strategy & Insights Officer

A 17-year media veteran, Bana’s last assignment was with Havas Media as Chief Intelligence Officer for the APAC region

BestMediaInfo Bureau | Mumbai | September 26, 2011

Madison Media has appointed Ruby Bana as Chief Strategy and Insights Officer for the Madison Media Group. She will be based in Bangalore. Her last assignment was with Havas Media where she was Chief Intelligence Officer for the APAC region.

Bana has over 17 years’ experience in media, spanning strategic planning, insights and hardcore media planning and buying, and has worked with media agencies like Havas Media, Maxus and GroupM. She has worked on a wide spectrum of brands such as Danone, Reckitt Benckiser, Britannia, Titan, Himalaya, Philips, Shoppers Stop, Mitsubishi, among others. At Havas Media, she covered India, China, Indonesia, Australia, Singapore, Thailand and Malaysia.

Said Punitha Arumugam, Group CEO, Madison Media, “I look forward to Ruby enhancing our current offering with a strong qualitative perspective, backed by consumer insights and relevant research partnerships. In addition to driving our strategic product on key accounts, Ruby will also focus on building our knowledge centre for critical consumer segments.”

Bana said about her new assignment, “As a strategic planner, I am excited by the opportunity to work hands on with an enviable portfolio of Madison Media clients and join at a time when Madison is re-engineering its approach to enable clients to leverage the evolving and challenging new media and communication landscape.”

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