Prior to joining Percept, he was EVP at The Global Brand Forum, Singapore. He has worked across leading brands at the Asia level
BestMediaInfo Bureau | Mumbai | September 29, 2011
effective September 26, 2011. Prior to joining Percept, George was Executive Vice-president at The Global Brand Forum, Singapore.
At Percept Sports & Entertainment, George will be responsible for providing strategic direction, creating opportunities for integration, and paving the roadmap for overall business growth. His expertise lies in strategic planning and corporate branding, organisational brand alignment, global event management, regional sponsorship, licensing and merchandising.
Commented George on his appointment, “Having worked with leading brands across Asia over the last decade, I am excited about working with India’s leading entertainment conglomerate that transforms brands by offering complete brand solutions for clients, looking to take a leadership position in a competitive marketplace both within India and globally. I want to make Percept Sports and Entertainment the preferred partner for businesses that are looking for creative and memorable brand experiences for its stakeholders and consumers.”
Said Shailendra Singh, Joint Managing Director, Percept Limited, “Percept is India’s only conglomerate that provides 360-degree services in the entertainment, media and communications (EMC) industry. Joji brings a wealth of ideas, knowledge and experience from leading brands across the region and together we will take Percept Sports to another level.”
George has also previously worked with Astro in Malaysia, Yahoo! Asia in Singapore, MTV Asia, Singapore, and Sony Music Entertainment India.