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Colgate replaces Nokia as Brand Equity Most Trusted Brands for 2011

Nokia drops to No.5; Brand Equity brings ‘Most Trusted Brands 2011’ special this week on ET Now

September 28, 2011:

This week, ET NOW gets to you a special episode of Brand Equity which features the toppers of the ‘Brand Equity Most Trusted Brands 2011’ Survey and their story on how they conquered the rest to reach the peak.

Brand Equity's Most Trusted Brands survey has emerged as a benchmark to gauge a brand's health especially when it comes to trust and loyalty. Panelists across metros and small towns have been surveyed on more than 350 products and services and after months of field exercise.

He highlight of this year’s survey result is Colgate replacing Nokia as Most Trusted Brand of 2011 which has now slipped to no.5 position. Catch more on how each of them conquered over the rest and managed to get to the top 100 of the ‘Most Trusted Brands’ in India.

And for the first time in the history of Indian television Brand Equity gets to you an exclusive interview with Mukul Deoras, CEO of Colgate India; who speaks about the brand journey and their strategy. The show also features Sanjay Kapoor, CEO of Airtel in a candid conversation with Sonali Krishna on the challenges, way forward and Airtel’s youth strategy.

Catch the complete episode of Brand Equity on Wednesday at 10.30 pm. Repeat telecast on Saturday, 1st October, 2011at 2:30 pm and Sunday, 2nd October, 2011 at 11am & 10:30pm.

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