Srikanth Raman joins Percept Media as the Chief Planning Officer

He comes in here from Starcom MediaVest where he was General Manager – Research & Strategy.

BestMediaInfo Bureau | Delhi | August 18, 2011

Srikanth Raman joins Percept Media, the media planning, buying and evaluation arm of Percept Limited as the Chief Planning Officer. Prior to joining Percept Media, Mr. Raman was the General Manager in Starcom MediaVest handling Research & Strategy for their clients.

In his role as a CPO in Percept Media, Srikanth will be responsible for creating differentiated strategic based media solutions for the clients. These state of the art solutions will be sourced from key research & in-depth consumer insights undertaken by him and his team. Over and above developing media solutions for the company, Srikanth will also be leading the Percept media's strategic alliance with Pointlogic which was announced recently. He will be responsible for overseeing the Integrated Intelligence Services offered under this association for marketers in India.

An MMS graduate from Mumbai University, Srikanth has spent close to 20 years in the media industry in developing Communication and Media Strategies for Brands. Spending his formative years in Strategic planning in Enterprise and Nexus Equity, He joined Mudra Communications as Media Group Head, wherein he spent 7 fruitful years. Prior to joining Percept Media he was in Starcom MediaVest where he spent six years joining in as Business Director & was a GM– Research & Strategy when he left the company.

Srikanth has been a part of the leadership team in all his past organisations, overseeing macro level of communications for clients like Proctor & Gamble, Jet Airways, Asian Paints, Raymonds, Singapore Tourism, LIC, Indian Oil, Western Union etc.

Some of his awards winning work have been: Silver award for Singapore Tourism - Embedding Entertainment in the TV serial Baa Bahoo Aur Baby in Abbys 2008. Bronze award for Western Union - Mobile agent locator in Abbys 2007 & Media Innovation award forWestern Union - PHL Sponsorship 2007 by the media magazine - Cream London.

Shripad Kulkarni, CEO, Percept Allied Media quoted: “Srikanth's varied background across critical branding portfolios will add tremendous value to Percept Media which is a young company growing at a break neck speed. Srikanth is the best person to take forward our exclusive tie-up with Pointlogic – A world leader in Communication Planning & Analytics”

Srikanth Raman, CPO, Percept Media said “Percept Media has successfully created a robust business model in a very short span of time and are the market leaders today in the media spectrum. I am extremely delighted to join them at their current diversification curve and do look forward to apply my learnings in building various successful verticals within the company”.

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