SITI brings innovative offerings to curb piracy

A step forward to protect the interest of all its stakeholders & industry as a whole.

BestMediaInfo Bureau | Delhi | August 8, 2011

Wire and Wireless (India) Limited, one of the India's leading Multi System Operator (MSO), is all set to curb the piracy in digital market with its innovative TV channels package offerings to the subscribers.

Piracy is set to undermine the cable industry's digitalization drive; the piracy is done by the operators to safeguard its market from competition, to provide the services at a lower cost or may be for more financial gains etc. Piracy is a menace which is obstructing the growth and due recognition to this Industry. It has already destroyed the value chain and distort the relationship amongst the user group.

The demographic profiling of each niche market has helped in understanding the TV channels viewing habits of the subscribers in changing times & creation of value offerings for different segment of subscribers.

This unique innovation has lead to a win-win proposition for all interested stakeholders including consumers and operators. WWIL is continuously scanning the market to curb the piracy which is in the interest of all its stakeholders & industry as a whole.

Info@BestMediaInfo.com

Info@BestMediaInfo.com