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Lowe Lintas wins creative duties for iProf

Partners with breakthrough e-Education venture for Indian Gen-Y.

BestMediaInfo Bureau | Delhi | August 2, 2011

Lowe Lintas has won the creative business of iProf. The account will be handled out of their Delhi Office. As part of the association, the agency will contribute to the strategic direction, branding and communication of this innovative concept. iProf is India’s first digital education delivery system which combines world-class technology and content enabled via a personal education tablet. iProf offers not just superior technology but also excellent content owing to tie-ups with premier education providers in India.

On the partnership Sanjay Purohit, Founder & CEO of iProf said that “iProf platform is a revolutionary e-learning delivery mechanism and it is essential that the benefits of this platform is communicated to the students very clearly. I have seen lot of good innovative products failing because they were not able to communicate clearly the advantages to the end users.  We were looking for a partner who had experience of introducing disruptive products in the market and in spite of being large in size can work with a startup organization as a true partner. I am proud to have Lowe Lintas as our partner for developing the positioning and marketing strategy. Lowe Lintas team is not only immensely experienced but also we found them very eager to listen to us about our ideas and guide us to think about our product thru various dimensions”

Commenting on the win, Sabyasachi Mishra, Chief Growth Officer, Lowe Lintas India said, “iProf is an innovative model of how ad agencies should be collaborating with start-up businesses, investing their branding know-how as seed capital. In our very first interaction with Sanjay and team we realized they had a brilliant concept and here was the country’s first innovation in education delivery for the Indian gen Y. Contrary to the belief that Lowe Lintas works only on established big clients, entrepreneurship, as always, is a big theme in our choice of clients.”

Adding to this Naveen Gaur, Executive Director, Lowe Lintas, said “We plan to do insightful communications for the brand by using our various proprietary strategic tools”


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