Imagine TV signs What's-on-India

What's-On-India to promote Imagine TV's brand new reality show Gajab Desh Ki Ajab Kahaaniyaan on all its platforms.

August 4, 2011:

Imagine TV, one of India's leading Hindi General Entertainment Channel has announced What's-On-India as their “Exclusive Preview Partner”. This arrangement will cover Imagine TV's brand new reality show which hit the television screens on 29th July 2011, Friday- Saturday at 10pm. The show is being hosted by the glamorous and hugely entertaining Rakhi Sawant. Audiences will be treated to a series of the bizarre incidents and stories from across the length and breadth of the country, which will leave them in splits.

As part of this relationship, What's-On-India will promote “Gajab Desh Ki Ajab Kahaaniyaan” on all its platforms including the What's-On-India channel, on the WhatsOnIndia.com portal, on social networks including Facebook, Twitter among others and inside Media Trade.

Commenting on the announcement, Nikhil Madhok, Sr. Director - Marketing & Communication, Imagine TV, says “Imagine TV has been in the forefront of bringing innovative and quality reality programming to audiences. The launch of 'Gajab Desh Ki Ajab Kahaaniyaan' is yet another step in this direction. What's-On-India will undertake a series of interesting promotional activities including contests, program showcase and exclusive website e-promotions to drive awareness for the show.”

What's-On-India's mandate in this engagement is to lead viewers via exclusive previews and extended showcase slots on their channel plus online and social network triggers to the original program on Imagine TV. Commenting on the development, Abrar Shaikh, GM, What's-On-India said, “Imagine TV has engaged with us for their most promising properties this quarter 'Gajab Desh Ki Ajab Kahaaniyaan'. The challenge today with tremendous amount of action in the Hindi Entertainment space, is for good shows to find their right audiences. We are ensuring a big consumer and trade push from our end to generate curiosity and eyeballs for this show. Along with these promotional initiatives we will be running continuous contests on all our platforms to draw viewer curiosity. We are stunned with the quantum and quality of the initial response and will help Imagine TV exploit the same for creating more viewers.”

With more than one hundred news channels, over fifty movie channels, over fifty general entertainment channels, music channels, sports, infotainment, kids channels, not to mention ultra specialist channels in genres such as Food, Crime, Education - the Indian TV industry has come of age in terms of the content offering to consumers. However this explosion of choice poses a serious challenge for consumers and that is to get to the right content. On the other hand, broadcasters struggle to find the right viewers for their programs. What's-On-India, with its cross media, cross platform offerings, is one of the first models in the country that looks at playing match-maker between the right content and the right eye-balls.

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