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EEMAGINE 2011 concludes at Goa

The event also saw EEMAX awards taking place in Goa where 22 agencies garnered a large number of trophies.

BestMediaInfo Bureau | Delhi | August 11, 2011

EEMAGINE 2011, the annual national convention of The Event and Entertainment Management Association (EEMA), witnessed participation from some of most prominent personalities in event and entertainment industry come together at the quiet and serene district of Varca, Goa.

The three day convention saw discussions on important topics like tie-ups with academic institutions, creating more state chapters to broaden the membership and increasing the number of workshops in a big way. EEMAGINE 2011 also conducted discussions over how to spread the EEMA mantra and to improve the communication of the association's mandate and vision.

The first day flagged off with the EEMA National Executive Meeting which included discussions on the last year that and the upcoming year. Along with that, the challenges that the industry is facing and how to overcome those challenges were also discussed at the convention. This was followed by the annual general meeting which involved discussions on everything from the ups and downs to the challenges and celebrations for the entire industry. The day concluded with dinner, cocktails and a performance by Leslie Lewis.

The second day at EEMAGINE 2011 began with a welcome speech by Brian Tellis, President, EEMA, who gave an analysis and brief outlook on the events and experiential marketing industry. He also provided the audience with a recap of the points and mandates that came out at the annual general meeting.

This was followed by speeches from eminent personalities of the industry like Deep Kalra, Founder and CEO, MakeMyTrip.com who encouraged people to take up the entrepreneurial route. Kalra provided the audience with a detailed glimpse of the challenges of a start up and the process of scaling up businesses. He also provided advice on how to encourage innovation among employees and to share profits through ESOPs.

Following him, Harish Krishnamachar, Vice President-South Asia, World Sports Group, provided insight into the world of sports marketing. He provided an in-depth analysis of this field - the growth, the challenges and the outlook. He listed out the differences between the events industry and the sports marketing field, but also provided the common ground between both fields.

After the sporty insight, Ambi M G Parameswaran, Executive Director and CEO, Draftfcb Ulka, gave the audience at the convention the ten commandments of creating client loyalty. Parameswaran talked about the importance of creating a loyal client base and how EEMA can play a role in helping to build client relations.

Maneck Dastur of KM Dastur Associates was next and the closing speech was given by Raj Kumar Jha, National Creative Director, Ogilvy Action and Vice President, RMAI. Jha's presentation on the scope of the rural market and the need for the experiential marketing industry to spread further into such areas was both educating and entertaining.

The final day of EEMAGINE 2011 saw Viraf Sarkari, Director, Wizcraft, giving the audience a walk through the history of Wizcraft and growth of Wizcraft's most prominent property, the IIFA Awards.  Following his speech, Ashwini Singla, Managing Director and Chief Executive, South Asia, Penn Schoe Berland, spoke about the media - online, print and broadcast - and provided tips for the events and entertainment industry.

The convention on the third day, also witnessed Deepali Khanna, Additional Secretary, Ministry of Information and Broadcasting participate along with representatives from the tourism ministry who addressed the audience on questions regarding governmental issues.

The motivational session was followed by a speech by Vivek Bhargawa from Ultimedia E-Solutions Pvt. Ltd. and Contextual Advertising Pvt. Ltd. Bhargawa who gave the audience a sneak peek into how digital media can be innovatively used to amplify the impact of a live event.

One of the highlights of the event was the inspiration session conducted by Kevin Cottam, Director of Multi-Disciplinary Events, Inspirational Coach, Facilitator, Speaker and Author. During the session Cottam elaborated on how performance can be incentivized to generate better results.

Commenting on the success of EEMAGINE 2011, Brian Tellis, President, EEMA said, “EEMAGINE 2011 saw a great attendance of people in terms of speakers and audience. It was a grand event comprising the bigwigs of the industry. We see this as a positive sign and plan to bring in the next EEMA on a much larger level. The high spirits of people at the meeting was similar to those at the previous years in terms of enthusiasm, expression of ideas, thoughts and constructive criticism.”

EEMAGINE 2011 also saw EEMAX awards taking place at Goa Marriott Hotel, where 22 agencies garnered a large number of trophies in gold, silver and bronze for their work in different categories. The categories were largely classified over 22 diverse categories with more than 100 agencies sending in over 500 nominations.


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