Candid Marketing helps COLORS take India's Got Talent to schools

Sets up a series of on-ground promotional activities in Lucknow, Ahmedabad and Indore.

BestMediaInfo Bureau | Delhi | August 9, 2011

After having vowed the nation for two seasons, India's only and biggest platform for discovering hidden talent, India's Got Talent extends the show on ground to reach the youth. With a view to promote the 3^rd season of the highly successful reality talent show India's Got Talent, COLORS and Candid Marketing set up a series of on-ground promotional activities.  The sole purpose of the show is to find that masterpiece from India's heartland is now extended to a wider audience with a school contact program initiated across schools in Lucknow, Ahmedabad and Indore as a part of the pre-buzz campaign.

The activity introduced a 'Talent showcase' across schools where students presented their hidden talent to a large audience. The acts ranging from classical dancing to performing rope and fire acts (under the guidance of teachers) left all spell bound. The live energy and enthusiasm pulsated across from students to the school staff who judged the best talent. The winner was awarded with a grand prize and all participants were gratified with Talent score cards.

Commenting on the activity, Amrita Kumar, Managing Partner, Candid Marketing said, “We have been associated with COLORS since many years now. For this show, we understood that a school contact program was the most appropriate medium to create a pre-buzz. I am glad that we had been able to design and execute the campaign that appealed to the students and got them involved in the entire activity. It was just perfect.”

Rajesh Iyer, Associate Vice President – Marketing, COLORS said, “India's Got Talent is our flagship property. The school contact program was part of our marketing strategy to engage our audiences at every level and complete our media mix. The initiative was successful and received participation from 2500 students in 8 schools. In today's age, it is imperative for us to take our properties from on air to on ground to engage the consumers.”

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