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Bindu Sethi appointed Grand Jury of International AME Awards 2012

The Chief Strategy Officer - Asia Pacific at Grey Worldwide India will judge the entries from Asia Pacific.

BestMediaInfo Bureau | Delhi | August 25, 2011

The International AME Awards®, honoring “The World’s Best Work in Advertising and Marketing Effectiveness ™,” announced the 2012 AME Asia Pacific Grand Jury. The following prominent Asia Pacific based advertising and marketing executives will lend their creative vision to the AME Awards:

Guy Barke, Senior VP, Asia Pacific Business Director, Grey Group, Singapore

Tim Broadbent, Global Effectiveness Director – Beijing, O & M, China

Eugene Cheong, Regional Creative Director, O & M Asia Pacific, Singapore

Cheuk Chiang, Chief Executive Officer, PHD, Singapore

Bibiana Lee, Creative Director, TBWA, Singapore

Jenny Liu, Director, Strategic Planning, DDB China Group, China

Joey Ong, Chief Strategy Officer, DDB, Philippines

Bindu Sethi, Chief Strategy Officer - Asia Pacific, Grey Worldwide India Pvt. Ltd.

Brandie Tan, Executive Creative Director, BBDO Guerrero Proximity, Philippines

Since 1994, the AME Awards Grand Jury has rewarded work that successfully demonstrates ground breaking solutions to challenging marketing problems. The Asia Pacific Grand Jury is responsible for selecting the most effective global advertising campaigns.  Their expertise within their market allows AME Awards regional entries to be judged with cultural relevance.

Global Awards Grand Jury member Bindu Sethi, Chief Strategy Officer-Asia Pacific, Grey Worldwide India, commented on judging this year’s Asia Pacific entries, “I would like to see work that has effectively solved real market problems, harnessed real market opportunities. Work that was tailor made for the local market using insights which are both human and cultural to address the people of the market in question. Work that did not require massive media money to move consumers to buy the brand, rethink their attitude towards an unquestioned belief or change their behavior from irresponsible to responsible… results that comprehensively prove that the work up for evaluation was more effective in what it achieved than any other work that could be considered competition.”

Cheuk Chiang, Chief Executive Officer of PHD, Singapore had this to say, “I’m looking for fresh ideas that surprise and delight me as a marketer and a consumer. Work that makes me think ‘I wish we had done that.’”

The AME Awards regional competitions and juries include five regions: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.

Initiated in 2010, the AME Awards enhanced scoring process improves the accuracy of each entry’s score. This process allows the Grand Jury to evaluate entries using four sections, each with individual scoring weights: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.

Last year, the AME Grand Jury awarded DDB Stockholm AB the coveted Grand Trophy for their entry “The Fun Theory” for Volkswagen BlueMotion Technologies, winning in Autos / Automotive Products.  The winning campaign introduced Volkswagen’s BlueMotion Technologies, a line of cars and products that help reduce environmental impact. “The Fun Theory” was also awarded the 2011 AME Green Award honoring an entry whose objective emphasizes resource conservation.

All 2011 AME Gold winning work was judged by the Grand Jury to determine a Platinum Trophy winner.  Four prominent agencies were awarded the distinguished AME Regional Platinum Trophy: DDB Stockholm AB, Sweden was awarded the AME Platinum AwardEurope for “The Fun Theory” for client Volkswagen BlueMotion Technologies; McCann Erickson, Israel received the AME Platinum Award – Middle East/Africa, for “How We Won the Hearts of Israeli Teenage Girls” for client Kotex;  Zimmerman Advertising, USA honored with the AME Platinum Award – North America for “Not What Mom Had in Mind?” for client Lane; and TBWA\HAKUHODO, Japan was awarded the AME Platinum Award- Asia Pacific for “Adidas Sky Comic” for client Adidas.

The 2012 International AME Award winners will be promoted by our network of representatives in 75 countries around the world.  AME’s 2012 final entry deadline is October 21, 2011.

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