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ArtistAloud.com wins IndiaSocial Case Challenge 2

The platform for independent musicians by Hungama Digital Media awarded for Best Strategic Programme.

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BestMediaInfo Bureau
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ArtistAloud.com wins the IndiaSocial Case Challenge 2

The platform for independent musicians by Hungama Digital Media awarded for Best Strategic Programme.

BestMediaInfo Bureau | Delhi | August 19, 2011

publive-imageArtistAloud.com, the platform for independent musicians by Hungama Digital Media, has won the IndiaSocial Case Challenge 2 for the Best Strategic Programme. The award was won after a tough battle with MTV Roadies and Max New York Life. IndiaSocial Case Challenge, in its second edition is an annual social media competition, which has eminent jury membersfrom the fraternity who recognise the best social media campaigns based on strategic parameters.

According to the jury members, ArtistAloud.com stood out for an innovative approach to build a platform for independent music. ArtistAloud.com is an endeavour pioneered by Hungama, for established and new artists, to explore undiscovered sounds, take their music directly to their fans, and distribute the content in ways that are most convenient to the listener.

The jury's task was not an easy one, given that there were 105 submissions this year, across three categories – Best Strategic Programme, Best Short Term Campaign and Best Use of Platform. The jury went through a 3 tier process, the final being an on-ground jury meet held at NASSCOM office in New Delhi in the first week of August 2011.

Commenting on the feat, Siddhartha Roy, COO, Hungama Digital Media said, “We are delighted that ArtistAloud.com won at IndiaSocial Case Challenge 2. We at Hungama recognise the power of social media and use it effectively in all our consumer engagements. The social media strategy for the WebCert and LaunchCast property used a healthy mix of all social media tools- community sites, micro-blogging and video sharing sites. Both these properties continue to do very well, and in season 2 of the WebCerts, we have now incorporated active engagement with other brands as well.”

ArtistAloud.com currently celebrates the music from more than 155 artists who have contributed over 500 songs. Some of these artists include KailashKher, The Raghu Dixit Project, Advaita, SonaMohapatra, VikasBhalla, Siddharth- Suhas, HimaniKapoor to name a few.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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