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zoOm claims No.1 spot in youth channels genre

Marches ahead of competition in viewership with 32.4 GRPs alongwith the highest reach.

July 8, 2011

The verdict is out! zoOm, India’s No.1 Bollywood Channel from Times Television Network, has taken the youth channel category by storm to emerge the no. 1 channel for youth in India.

Viewership ratings indicate that zoOm is ahead of the competition with 32.4 GRPs. zoOm continues to retain its leadership in reach by connecting with the maximum number of youth every week  (33,26,000).  (Source: TAM Media Research, SEC 15-24 AB, HSM 1 million+, Weekly data for wk 27 ’11). With over 6.5 lac fans on Facebook and heavy interaction on You Tube zoOM is a very significant player in the social media environment which is largely a young environment.

With the latest news and gossip from the world of Bollywood, sizzling countdowns, accurate movie reviews, interesting feature shows and the best in music and movies, it is no surprise that zoOm is today connecting with more and more of the youth in India.

Channel Current Week GRP’s
zoOm 32.4
Channel V 31.6
UTV Bindass 31.4
9XM 29.5
MTV 27.6


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