He will be based out of Mumbai and will report into the Managing Director S Yesudas.
BestMediaInfo Bureau | Delhi | July 20, 2011
Confirming the appointment said S Yesudas, Managing Director, Indian sub-continent, Vizeum, âOur contributions to clients come from our heart. Each of our clients are truly our ambassadors. Appointments at senior leadership roles further testify our commitments to clientsâ
Samarjit is a media and communication veteran, having worked for more than 17 years in three fast growing markets (India: 10 years, China: 7 years, Vietnam: 1 year). His previous assignments in China were - as General Manager of key accounts at OMD China, spanning 2 years (2008-2010) and as one of the Procter&Gamble China Account Lead lasting 5 years, at Vivaki Group (Starcom & Zenith Media).
A management (MBA) and an electrical engineering graduate, started media career in Indian media research industry, by managing Indiaâs pioneering TV audience measurement system, large scale consumer and customized media research studies, an assignment spanning well over 3.5 years at IMRB India. Then moved on to work at Lintas Media, serving clients such as Unilever India, Parle Bajaj Auto and Financial Clients like HSBC, SBI, ICICI Prudential) Idea Cellular. Some of his work has been awarded in India and on the global stage.
Commenting on the motivation to join Vizeum, said, SamarjitÂ Rajkumar, âVizeum Indiaâs emergence as one of the strong and credible agency in its less than two years of presence, is what attracted me. I look to further enhancing market place visibility via thought leadership ideas, strong product focus and enrich consumer experiences of Clientsâ brands, working closely with Yesu and the leadership team in Vizeumâs next level of aggressive growth and consolidation storyâ
Yesudas added âIâm delighted to have Samar part of the leadership team. With Samar in Mumbai who will also play a strategic role nationally, Harit in Delhi and Sreekanth in Chennai, our leadership team is fully in place for the current phase. Since our operation has no boundaries, all our clients/brands will get the expertise of our entire senior management. I Take this opportunity to wish Samar all the very best.â
Vizeum successfully operates in 50 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.