UTV Movies ties up with Zindagi Na Milegi Dobara

The channel to showcase 'Jeeyo Zindagi' film festival from 11^th to 15^th July.

BestMediaInfo Bureau | Delhi | July 7, 2011

Get ready to embark on an exciting journey with 'Jeeyo Zindagi' on UTV Movies, where the channel has associated itself with the soon to be released multi- starrer film 'Zindagi Na Milegi Dobara'.  Taking forward the essence of Zindagi Na Milegi Dobara, the channel presents 'Jeeyo Zindagi', a 5 day festival showcasing the best movies of the stars of the film from 11^th to 15^th July every night at 8pm.

Starting 11^th July viewers can tune in to the film festival showcasing handpicked movies featuring the cast of Zindagi Na Milegi Dobara like Hrithik Roshan's Guzaarish, Karthik Calling Karthik featuring Farhan Akhtar, Katrina Kaif's Singh Is Kinng, Oye Lucky! Lucky Oye! starring Abhay Deol and Kalki Koechlin in Dev D.

'Jeeyo Zindagi' takes forward the proposition of Jeeyo festivals which associate with popular celebrities and soon to release movies through dedicated film festivals. The channel has earlier celebrated seven Jeeyo Festivals around superstars like Aamir Khan, Salman Khan, Akshay Kumar, Abhishek Bachchan and recently also tied up with Double Dhamaal to showcase the Double Dhamaal Film Festival. 'Jeeyo Zindagi' will be promoted through integrated promos on-air, mailers, social media and hoardings at key locations across the city.

Speaking on the association, Kunal Mukherjee, Marketing Head, UTV Movies, “We are pleased to associate with the much awaited film – Zindagi Na Milegi Dobara. 'Jeeyo Zindagi' has been designed keeping in mind the true essence of the film and we are sure that our viewers will truly enjoy the festival. Through Jeeyo festivals we aim at bringing the best of entertainment to our viewers by associating with exciting titles.”

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